Curated Launches
Curated launches go through a vetting process and offer structured funding with vesting.
Launch Phases
- Application - Submit project details for review
- Approval - LoomLay team reviews and approves
- Configuration - Set pricing, allocation, and vesting terms
- Funding - 24-hour period for participants to deposit
- Execution - Pool deployment and token distribution
- Vesting - Tokens released according to schedule
Timeline Expectations
| Phase | Typical Duration | Notes |
|---|---|---|
| Application Review | 2-5 business days | Depends on completeness of submission |
| Configuration | 1-2 days | After approval, set your launch parameters |
| Funding Period | 24 hours | Fixed window for participants to deposit |
| Execution | Immediate | Automatically triggers after funding closes |
| Vesting | Varies | Typically 1-12 months based on your configuration |
The 24-hour funding window is fixed and cannot be extended. Plan your marketing and community outreach accordingly.
Pool Structure
Curated launches use Meteora's Alpha Vault for the initial sale:
| Component | Purpose |
|---|---|
| Alpha Vault | Whitelist-based token sale with vesting |
| DAMM Pool | Secondary market liquidity after launch |
Vesting
Tokens purchased in curated launches vest over time:
- Cliff - Initial lock period before any tokens release
- Linear - Gradual release after cliff ends
- Full unlock - All tokens available
Example Vesting Schedule
A typical 6-month vesting schedule with a 1-month cliff:
| Time | Tokens Released | Cumulative |
|---|---|---|
| Day 0 | 0% | 0% |
| Month 1 (cliff) | 20% | 20% |
| Month 2 | 16% | 36% |
| Month 3 | 16% | 52% |
| Month 4 | 16% | 68% |
| Month 5 | 16% | 84% |
| Month 6 | 16% | 100% |
Vesting schedules are locked at launch time and cannot be modified afterward. Choose your schedule carefully based on your tokenomics plan.
Allocation
Participants receive allocation based on:
- Deposit amount
- Pro-rata distribution if oversubscribed
Oversubscription Example
If a launch has a $100,000 cap and receives $200,000 in deposits:
- Each participant receives 50% of their requested allocation
- Excess funds are automatically refunded after execution
What Happens If Funding Target Is Not Met
If the minimum funding threshold is not reached during the 24-hour window:
| Outcome | Description |
|---|---|
| Launch cancelled | The curated launch does not proceed |
| Full refunds | All deposited funds are returned to participants |
| No tokens minted | The token is not created on-chain |
| Reapplication allowed | You can submit a new application with adjusted parameters |
Setting a realistic minimum funding target is crucial. Consider your community size and engagement levels when configuring this threshold.
Requirements
Projects must meet criteria:
- Clear roadmap and documentation
- Team verification (optional doxxing)
- Technical audit (for smart contracts)
- Marketing plan
Application Tips
To improve your chances of approval:
Documentation
- Provide a comprehensive whitepaper or project documentation
- Include clear tokenomics with supply breakdown
- Explain your token's utility and use cases
Team
- Highlight relevant experience of team members
- LinkedIn profiles or verifiable credentials help
- Consider KYC verification for faster approval
Community
- Show existing community engagement (Discord, Twitter)
- Demonstrate organic growth, not just follower counts
- Include any partnerships or integrations
Technical
- If your project involves smart contracts, have them audited
- Open-source code repositories are viewed favorably
- Provide testnet deployments if applicable
Applications with incomplete information or unrealistic projections are typically rejected. Be thorough and realistic in your submission.
Post-Launch Considerations
After a successful curated launch:
- Liquidity management - Monitor and potentially add liquidity as trading volume grows
- Community updates - Keep participants informed about vesting unlocks
- Fee claiming - Claim accumulated trading fees regularly
- Market making - Consider active market making to maintain healthy order books